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Buy One, Give One this Summer with Scrubbington's and Boots

Posted by Emma Cranstoun on

The reports of children living in hygiene poverty that have been making headlines in the past few weeks have shocked and saddened us all. We want to do what we can to help, so this July and August, any Professor Scrubbington's product bought in Boots will be matched with a donation to In Kind Direct to support families in crisis.

Buy one and give one this summer.
Hygiene poverty has such a devastatingly negative effect on a child’s psychological development, not just on their health but also on their confidence, self-esteem, social relationships and class work. No child’s life chances should be compromised because of the stigma of hygiene poverty.
Increasing numbers of British families live in hygiene poverty. Food will always be a priority for parents, along with paying bills needed to keep a roof over their families’ heads. But for thousands of families across the UK this leaves very little in their purses for other essential necessities such as washing up liquid, shower gel and personal items. Without access to these items which most of us take for granted, this can have a major impact on children’s self-esteem and self-confidence resulting in social exclusion. 
Two thirds of primary school teachers said they see children turning up in dirty clothes. Many have dug into their own pockets to provide children with soap, laundry products, head lice products, toothbrushes and toothpaste because they know parents can’t afford them.
We believe all children should have access to hygiene products and so that’s why we’ve launched our Buy One Give One Campaign with Boots.
Pop into a Boots store this July and August and for every Professor Scrubbington's you buy, we will donate one to a child that needs it.

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