Is it normal for children to have body odour? Body odour in children and tweens is a normal sign of puberty and can affect kids as young as 8 or 9....

  Once your kids hit the tween years you might feel like the hard graft of the early years is behind you. Turns out you have a whole new series of ...

Take a quick sweep of the supermarket toiletries aisle and you can't fail to notice that products aimed at girls are overwhelmingly pink or purple ...

Camping trips...remember those? The kids all pink in the cheeks from running around and everyone smelling of camp bonfires. We have missed those a...

When we first created our natural kids toiletries range we knew that that our products had to make kids WANT to have a bath or shower and wash the...

Earlier this year a lovely teacher got in touch with us to tell us that she had used our company philosophy and our refill pouches as a case study ...

Celebrate Easter with our super easy Chocolate Nest recipe. Easy for even tiny hands to help make and super sticky and delicious, just how mud magn...

We know that you are your kids are itching for a bit of family fun after the time we have all had AND you know we like making parents life just a l...

We know that the majority of parents are over the moon that their kids will soon be back in classrooms, being taught by real teachers face to face,...

Kids are never too young to learn about saving the planet and one of our most important resources is water. Did you know the average person in the ...

Let your mud magnets to show off their inner artist with the return of our 'Design your own Label' competition. Make it is as crazy and colourful a...

Self Care for Kids There's a lot of talk about self-care around at the moment, and for good reason.  Having to isolate from your friends and family...